This university branding project focused on Sege Park, a new residential area in Malmö designed around sustainability, community living, and urban farming. The objective was to create a brand identity that reflects these values while positioning Sege Park as an inviting and forward-thinking space.
ABOUT
The circle works as the foundation of the visual identity, symbolizing unity and collective purpose. The segmented circle represents individuals coming together to form a cohesive community, aligning with Sege Park's values of collaboration and urban farming. The color palette is inspired by the natural surroundings of Sege Park. The primary colors, “Träd” and “Puts,” reflect the area's environment, while five complementary secondary colors ensure versatility for marketing, signage, and other visual applications. The palette is bright and optimistic, reinforcing the area’s welcoming and innovative atmosphere.
The circle works as the foundation of the visual identity, symbolizing unity and collective purpose. The segmented circle represents individuals coming together to form a cohesive community, aligning with Sege Park's values of collaboration and urban farming. The color palette is inspired by the natural surroundings of Sege Park. The primary colors, “Träd” and “Puts,” reflect the area's environment, while five complementary secondary colors ensure versatility for marketing, signage, and other visual applications. The palette is bright and optimistic, reinforcing the area’s welcoming and innovative atmosphere.
RESULT
The final brand identity effectively communicates Sege Park’s focus on sustainability, community, and innovation. The use of segmented forms and a vibrant, nature-inspired color scheme provides a flexible, cohesive visual language that feels fresh and approachable across both digital and physical spaces.
The final brand identity effectively communicates Sege Park’s focus on sustainability, community, and innovation. The use of segmented forms and a vibrant, nature-inspired color scheme provides a flexible, cohesive visual language that feels fresh and approachable across both digital and physical spaces.
